Job Purpose

Create engaging, informative, and high-quality content that supports marketing objectives, enhances brand awareness, and drives audience engagement across digital and offline channels.

Key Responsibilities

1. Develop original content for websites, blogs, social media platforms, email campaigns, and marketing materials.
2. Research industry-related topics to produce accurate, relevant, and audience-focused content.
3. Write clear, compelling, and brand-consistent copy for various marketing and communication channels.
4. Collaborate with marketing, design, and product teams to develop content aligned with campaign objectives.
5. Optimize content for search engines (SEO) to improve online visibility and organic traffic.
6. Create and edit product descriptions, promotional materials, and corporate communications.
7. Review and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
8. Maintain and manage content calendars to ensure timely content delivery.
9. Monitor content performance and recommend improvements based on audience engagement and analytics.
10. Stay updated on content marketing trends, digital platforms, and industry best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Arabic, or a related field.
• +2 years of experience in content writing, copywriting, or a related role.