Digital Marketing Specialist
Summary
| Title: | Digital Marketing Specialist |
|---|---|
| ID: | 2965 |
| Department: | Marketing |
| Location : | Riyadh |
| Nationality : | Saudi Arabia |
| Industry: | Healthcare |
| Type of Contract : | Full-time |
Description
Responsibilities
- Digital Strategy: Develop, implement, and manage comprehensive digital marketing strategies aligned with company goals, utilizing various channels such as SEO, SEM, email marketing, social media, and content marketing.
- Content Creation: Create engaging and relevant content for various digital platforms, including website, blogs, social media, and email campaigns.
- SEO and SEM: Optimize website content and structure for search engines and manage paid advertising campaigns to increase visibility and traffic.
- Social Media Management: Develop and execute social media campaigns, analyze performance, and engage with the online community to build brand presence.
- Analytics and Reporting: Monitor and analyze digital marketing performance using tools such as Google Analytics and provide regular reports and insights to improve strategies.
- Conversion Optimization: Implement strategies to improve website and landing page conversion rates, from design to user experience enhancements.
- Budget Management: Manage and allocate digital marketing budgets effectively to maximize ROI.
- Bachelor's degree in Marketing, Business, or a related field.
- (0-2) years of experience in digital marketing, with a track record of successful campaigns.
- Proficiency in digital marketing tools and platforms, including Google Ads.
- Solid understanding of SEO, SEM, and social media best practices.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills.
- Creative mindset and the ability to think outside the box.
- Certifications such as Google Ads is a plus.
