Responsibilities:

• Develop and execute the Eastern Region sales strategy aligned with commercial objectives.
• Identify high-potential zones, new verticals, and underserved merchant segments.
• Lead expansion into industrial and high-density residential areas.
• Build strong relationships with regional F&B groups and retail operators.
• Secure exclusive partnerships where strategically beneficial.
• Coordinate with Operations to ensure merchant service levels.
• Work with Marketing on regional campaigns and activations.
• Lead, coach, and scale regional sales managers and field sales teams.
• Establish clear KPIs, commission plans, and incentive structures.
• Foster a high-performance, target-driven sales culture.

Other Requirements:

• 8–12 years of sales leadership experience in delivery, FMCG, e-commerce, or tech platforms.
• Proven success managing regional P&L and hitting aggressive growth targets.
• Strong network within Eastern Province F&B and retail sectors.
• Experience leading large field sales teams.
• Strong negotiation and closing skills.
• Arabic & English fluency preferred.